About Retake

The Hands Behind Every Jar

From the ancient trade winds of the Malabar Coast to the sun-drenched valleys of Kashmir — spices have always been the soul of Indian soil.

Retake began as a conversation between three friends who couldn't understand why spices had gotten so far from the ones they grew up on. No investors, no shortcuts — just a shared obsession with doing it properly. Here's who's behind it.

01

Vision

Co-Founder & CEO

Aditya Gupta

Aditya leads Retake's vision and its relationships with farming partners — and spends as much time walking fields as he does in meetings. For him, quality is decided long before a spice ever reaches the jar: it's decided by who you choose to work with, and how honestly you treat them.

He started Retake after one too many disappointing trips to the spice aisle — convinced that Indian consumers deserved better than diluted, mislabeled masalas passed off as premium.

"We're not building a spice brand. We're building trust, one jar at a time."

Co-Founder & Operations

Piyush Gupta

Piyush obsesses over the details most people never think to ask about — how a spice is dried, how slowly it's ground, how it's tested before it's sealed. If a batch doesn't meet his standard, it simply doesn't leave the facility, no exceptions.

He built Retake's sourcing and quality process from scratch, working directly with growers to make sure fair pricing and traditional methods aren't treated as optional extras.

"Purity isn't a marketing word for us. It's a promise we test for, every single batch."

02

Purity

Co-Founder & Operations

03

Craft

Co-Founder & Brand

Sahil Iqbal

Sahil shapes how Retake looks, feels and speaks — determined to prove that a spice brand rooted in Indian tradition can stand shoulder to shoulder with any premium label in the world.

Every jar, every word on this site, every detail of the experience passes through him before it reaches you. Nothing ships until it feels right.

"India's spice heritage deserves a seat at the premium table. That's what we're here to do."

The Soul of Indian Soil,
The Taste of Tradition.

How It Started

From Frustration to a Fresh Start

Jan 2026

The Spark

Three friends, one shared complaint about bland, adulterated masalas that tasted nothing like what their grandmothers made.

Mar 2026

The First Trip

A trip to the chili farms of Kashmir convinced them the problem wasn't the spice — it was everything that happened to it afterward.

Jun 2026

The Testing

Months spent vetting sourcing partners, grinding methods and packaging — until every batch passed a standard the founders set for themselves.

Today

Retake Is Born

The brand you see today — FSSAI licensed, MSME registered, waitlist open, and closer than ever to your kitchen.

A Glimpse Inside

Behind Every Jar of Retake

Sourcing spices directly from Indian farms

Sourced with Care

Sun-Dried Naturally

Stone-Ground Slowly

What We Stand For

The Rules We Never Break

Purity isn't a promise we make once. It's a discipline we practice, batch after batch.

Purity First

Every batch is tested for adulterants before it's allowed anywhere near a jar. No exceptions, no shortcuts.

Radical Transparency

From farm to jar, we'll always show you exactly where your spice came from and how it got to you.

Rooted in Tradition

Stone-ground, sun-dried, slow — made the way it was always meant to be, not the way that's cheapest.

Fair to Our Farmers

No middlemen skimming margins meant for the people who actually grow our spices.

A Note From Us

Dear Spice Lover,

We didn't set out to build a "brand." We set out to fix something that had quietly bothered all three of us for years — that the spices in our own kitchens rarely tasted like the ones we grew up with.

Every jar of Retake carries a little stubbornness with it. We've argued over grind sizes, rejected batches our own suppliers were proud of, and rewritten this website more times than we'd like to admit — all because "good enough" was never the goal.

We're not there yet. But we're close, and we'd love for you to be part of it from here.

Aditya

Co-Founder & CEO

Piyush

Co-Founder & Operations

Sahil

Co-Founder & Brand

Be Part of Our Story

Join the waitlist and be the first to taste what three founders have spent months getting exactly right.

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